LDR at ISE 2024: An Outstanding Debut
Official statistics for ISE Barcelona 2024 record a staggering 51,617 visitors to the fair on Wednesday the 31st of January – the highest number ever recorded in a single day of the show’s history. 73,891 unique visitors from 162 countries attended in total, an increase of 27% on ISE 2023. With this in mind, LDR’s decision to participate in ISE for the first time was undoubtedly a winning one.
As per show regulations for new exhibitors, LDR’s booth was positioned in the corridor in front of Pavilion 7 – an area that proved to be central to the show’s layout, with heavy traffic. This allocated exhibition space led LDR to the decision to prominently showcase two of the flagship products from their followspot family. Representing the pinnacle of technology in the market,
Astro 600 6000K – currently the best-selling followspot from the company – and Astro 250 CM Wi-Fi HP, which has already received excellent feedback at recent industry fairs.
“The decision to exhibit at ISE was made many months ago, especially since LDR is undergoing a thorough corporate revival. We share a collective determination to consistently invest in fairs and events, introducing our products to potential new audiences, such as those attending ISE,” says Lisa Papi, Managing Director of LDR.
Indeed, after the company’s recent success at LDI Las Vegas in December, the next “must-attend” event was certainly the Barcelona-based show, given that ISE has proven to attract a diverse and extensive audience.
“Even at the time of writing this press release, we are still following up on many customer and visitor requests, expressing strong interest in our followspots. This further confirms their recognition as excellent tools in the market. What I have noticed is that many people from different countries and continents visited our booth. There were some familiar faces, but also numerous new contacts who I hope will soon experience the quality of our Astro fixtures,” Lisa continues.
In a recent article dedicated to LDR’s followspots, it was mentioned that the first product of this type, Canto 250 MSD, was launched by LDR back in 1998.
For the following 26 years, the company has dedicated itself tirelessly to the development and refinement of followspots, becoming one of the most specialised pioneers in the market for this specific product category.
“Whilst never losing focus on other products such as fresnels, plano-convex lenses, profiles, spots, and diffusers – an almost physiological call causes our company to focus on the followspot. This is undertaken with a continuity and commitment that few in the industry have maintained over the years. I can certainly say that today, LDR is a true reference point for the entire international market,” says Lisa Papi.
ISE was not just an exhibition commitment for LDR. In addition to the many innovations introduced by Luci Della Ribalta for 2024 is a new corporate communication initiative, expressed through their website and social media channels, which were particularly active during the Barcelona fair.
LDR invites you to continue to follow their channels and to stay updated on upcoming events and product innovations that will undoubtedly follow in the coming months.